Why are companies changing their brand name?! This is boggling my mind. Not that I can be seen regularly using the dishwasher, but I am very familiar with the brand Electrasol – and if you aren’t, then something is wrong with you, end of story. Guess what they changed their name to?? “Finish.” That’s it. Well I guess in liue of their one-word brandname change, I have one response:
Why????????????????
It just has never made sense to me to take a well established brand and call it something new. That’s what slogans are for – they are allowed to change regularly for different marketing campaigns, but the actual name of your product? I’m not digging this.
I think a better route would have been to change their tagline or something to include “finish” in it…I noticed their domain is now http://www.finishdishwashing.com, and to me, that screams something more clever about being ‘finished washing dishes’ than the simple route they took. Oh well…anyone else notice that when you say the word “finish” over and over it starts to seem like you are referring to someone from Finland?? Maybe it’s just me…
I guess one perk might be some deep discounts for the formerly branded items…not that I have a need for them, but I’m sure some people do.
Anyone have any thoughts on this?
Speak.