Let’s discuss the marketing word, “shelf life” (ok, I guess it’s not JUST a marketing word…and perhaps it has other, MUCH more important, meanings…but let’s just forget about ecol i poisoning for now and stay on track )…wow, that was quite a rant…and it’s still going! AHH! STOP!
Back to the topic at hand – magazines are always said to have quite the shelf life when compared to newspapers…but what about email newsletters?? Do those have shelf lives? For me, they do. Not on purpose, but because I don’t delete them for some reason. Your guess is as good as mine as to why I don’t delete them…maybe I should see a therapist about this, but for now, let’s delve deeper into the issue.
Just to give you an idea, I took a screen shot of a small portion of my inbox to give you an idea of the amount of e-dust collecting on my e-newsletters…
Weird, huh?
Does any one else do this? Or am I a marketing anomaly? Does anyone actually e-dust them off?
I think (surprising, I know) that my subconscious self might think I will go back and re-read these things. Sometimes I do, but mostly, I don’t. However, with the addition of this blog, I have certainly found that I search through them a whole bunch more.
In my opinion, if this is a common thing, then newsletters should totally milk this for all it’s worth! Why are the offline people the only ones who get to brag about shelf life and use it as a selling point? I say, empower the newsletters…I mean, if i were to reference back to either an offline OR online newsletter, the idea of being able to use CtrlF is enough to sell me on the online one, fo sho.
Speak.